📣 Now Live: Official Website Price for LAP

We’re enhancing LAP (Lowest Advertised Price) accuracy by adding the official brand website as a new pricing source. This update introduces two new data points that will appear in Public API responses, and webhooks.

New LAP Fields

official_website_price

official_website_last_updated

These values represent the price scraped from the brand’s official website and the timestamp of the last update.

How It Works

Skulytics will begin scraping the official brand website daily and capturing the product’s price along with the timestamp of the latest update. These values will appear in two new LAP fields: official_website_price and official_website_last_updated. Once added, the lowest_price value will automatically be recalculated using all available LAP sources, including the official website. These fields will also be included in API and webhook responses, so downstream systems that strictly validate incoming fields may need to ensure the new attributes are accepted.

Before vs After Example

Before

Example
HTML
Copy
"lap": {
  "lowest_price": 0,
  "lowes_price": 0,
  "lowes_last_updated": "09/09/2025 15:50:08",
  "homedepot_price": 0,
  "homedepot_last_updated": "09/09/2025 15:50:08",
  "bestbuy_price": 0,
  "bestbuy_last_updated": "09/09/2025 15:50:08",
  "ajmadison_price": 0,
  "ajmadison_last_updated": "09/09/2025 15:50:08",
  "pc_richard_son_price": 0,
  "pc_richard_son_last_updated": "09/09/2025 15:50:08"
}

After (New Fields Added)

Example
HTML
Copy
"lap": {
  "lowest_price": 399,
  "lowes_price": 0,
  "lowes_last_updated": "11/17/2025 19:54:54",
  "homedepot_price": 0,
  "homedepot_last_updated": "11/17/2025 19:54:54",
  "bestbuy_price": 0,
  "bestbuy_last_updated": "11/17/2025 19:54:54",
  "ajmadison_price": 399,
  "ajmadison_last_updated": "11/17/2025 19:54:54",
  "pc_richard_son_price": 0,
  "pc_richard_son_last_updated": "11/17/2025 19:54:54",
  "official_website_price": 123,
  "official_website_last_updated": "11/17/2025 19:54:54"
}

Affected Endpoints

The new LAP fields (official_website_price & official_website_last_updated) will appear in the following API endpoints:

API v1

• GET /api/v1/product (Get a Product)
  

• GET /api/v1/pricingAnalytics (Pricing Analytics)
  

• GET /api/v1/pricingHistory (Pricing History)
  

API v2

• GET /api/v2/product (Get a Product)

What You Need to Prepare

This update introduces new fields in the API responses, which may affect systems that validate or strictly parse LAP objects.

Please ensure that your integration can:

• Accept additional pricing fields in the LAP object

• Safely ignore unfamiliar fields if not needed

• Handle recalculated lowest_price values based on the new logic

If your system performs strict schema validation, we recommend preparing updates ahead of the effective date to avoid potential errors.